 The Fall/Winter 2012 Lookbook for adidas SLVR portrays the uniqueness of the SLVR collection, as well as it's identity as its own brand rather than an extension. The German expressionist science-fiction film Metropolis  served as the basis for the collection’s theme. Under the creative direction of Dirk Schönberger, SLVR  serves as Adidas’ edgier, but athletic-inspired collection. This is an interesting route taken by a well known brand, and it's a smart one.
The Fall/Winter 2012 Lookbook for adidas SLVR portrays the uniqueness of the SLVR collection, as well as it's identity as its own brand rather than an extension. The German expressionist science-fiction film Metropolis  served as the basis for the collection’s theme. Under the creative direction of Dirk Schönberger, SLVR  serves as Adidas’ edgier, but athletic-inspired collection. This is an interesting route taken by a well known brand, and it's a smart one.Source (Hypebeast)



 
No comments:
Post a Comment