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The Fall/Winter 2012 Lookbook for adidas SLVR portrays the uniqueness of the SLVR collection, as well as it's identity as its own brand rather than an extension. The German expressionist science-fiction film Metropolis served as the basis for the collection’s theme. Under the creative direction of Dirk Schönberger, SLVR serves as Adidas’ edgier, but athletic-inspired collection. This is an interesting route taken by a well known brand, and it's a smart one.
Source (
Hypebeast)
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